So I get asked…’Ann…why Couture CHATEAU?’ Last week we answered the “Couture” question…today the “Chateau” part….
Chateau: From my eyes, it refers to our “Life’s Estate”…from humble or basic beginnings (we all came into the world the same way after all:) to where ever the road leads.
That is the level – the mindset my clients and I work from…we are building or creating their Life Estate…even if it’s just one room…it should be part of THEIR story – THEIR life!
The classic definition of Chateau is a large French Country House or Castle. I always figured in the macro sense it provided “room to grow”…
At some point (code writers out there??) we will put a section to the side with all the funny, irreverant & lovely (insert Joan River’s eye roll here!) comments I’ve heard about the name I chose….mostly from my painters and amazing furniture makers – OH how they make fun of me…I guess because they see me in my most “undecorated” state – in flats, no make up and usually with too much dust or paint on…
….the accents they use…the grand gestures…all in good fun!
SO back to the name and why it kept sticking for me…playful comments and all….
I wanted a name that communicated LONGEVITY, CARE and INTENT with respect to Design and Decorating. I wanted to communicate to clients that what we do is help them build lifestyles – not just decorate one room in one particular house.
In 1987, freshly out of UC Berkeley and living in NYC, I tried sooo hard to get a job in Design. Couldn’t get one. That Sociology Degree wasn’t cutting it – even on the intern route for all the fabulous Designers I loved and admired.
So, into PR and a windowless 5 x 5 cubicle I went.
My own version of Pinterest went up on the walls around me – from fancy shoes to fabulous paint finishes…I decorated that cubicle with all the amazing things I could find! and plotted my entry into an Interior Design job in between follow up calls to press.
THAT CUBICLE was my first “chateau”.
It was the first place I dared to venture into what my heart’s desire was with respect to building a life – life style….
Here’s the important part: For you – where ever you are in your Chateau Building Empire…condo, rental, manse, winery, airplane, downsizing or upsizing, gathering or sowing…the parts we accumulate along the way CONTRIBUTE to our lifestyle chateau.
I wish so very much that I could teach the youngest among us to gather intentionally. And to only gather well.
My second “chateau” was a tiny 650 square foot apartment in NYC. I shared it with this guy named Patrick. (I just happen to share my current chateau with him as well, but more on that another time).
I painted the walls yellow and put up molding. Used piles of books as shelves and a shower curtain rod as a curtain rod because it was cheaper! Not exactly couture, but to me – it felt like a designed space:
I had INTENTIONALLY planned the small space with distinct areas: Dining, Reading, Socializing.
Oh how I wish I could find pictures of the ridiculousness of the design…but I fear NO ONE would hire me! It was AWFUL. BUT my budget was – no joke – $35.00. Maybe I will blame that ;). YES, Thirty Five Dollars.
I bought a quart of paint….
….and watered it down. I bought the molding at the hardware store and put it up with a sheet rock knife…the saw was too expensive ;)! I used white sheets wrapped around the shower curtain for drapery treatment and VOILA – tacky, cheap and ridiculous.
I loved it tho and we dined like kings in that silly little space.
THAT is a CHATEAU.
If your space makes you feel inspired. If your space is intentionally put together because YOU are WORTH taking care to make your HOME a space to delight in…then…CHATEAU it is.
Over the next few years as I worked for others in Design, Clothing & PR, I would often do small projects for friends and family. I tried many different names for my “Design Firm”…really just me and my drafting table!
I tried Home Couture – someone trademarked it before I did.
Ditto: Haute Home.
I tried Ann McDonald, but it never really stuck. Can’t say why as it seems most Designers DO use their names, but for me I always had LIFESTYLE BRAND & a corresponding IDENTITY in my brain. So, Couture Chateau it was.
And it started in a cubicle.
I say that because I never wanted a persons space, budget or starting point to make them feel as if great inspired design wasn’t for them.
There is couture in all of us. I KNOW there is…you were made for good and wonderful things, layered intentionally with care. YOU are couture.
No matter the space – there is a chateau in all of us. For me, remember it started in a windowless 5 x 5 cubicle.
WHERE did your CHATEAU start?
Let us know!!