Today we try to tackle those tricky on trend questions…why do they matter at all ;)?!
Remember, yesterday we asked….and answered….
1. What is On Trend Fabric & Why does it matter depends on the Client
2. What is On Trend Fabric & Why does it matter depends on the Industry
3. What is On Trend Fabric & Why does it matter depends on the Economy
Elaborations on those answers…
1. Clients come in all shapes & sizes, ages & stages. Are they risk takers? Do they love the austere? Tradtional? Transitional? Once we narrow the major parameters we can begin to focus in on what will be THEIR particular ‘On Trend”. Why does it matter? Because we are hired to make a fit for the client and THEIR lifestyle. Anyone can order from a pre-ordained catalog – a “Garanimals approach to Decorating”…being ‘On Trend’ means we tap into what the individual Client needs – and doesn’t even know they need. It’s an important discovery. It makes the Design ‘sing’ at the end rather than fall flat.
2. The Industry. What is out there? What does “To the Trade” have to offer? What historical collections are inspiring new innovations in pattern and scale? What is overstock at the Mills? In Europe? What is trading in India right now? How do the rains affect the crops which affects the way natural colors are created for wools? All these things are important considerations when picking on trend fabrics for a client. As we mentioned above, anyone can walk into a Decorating Store and thumb thru swatches. They can find something that will work, I’m sure. But will it excite? Will it add soul to a room? Will it even matter? Think of it this way: are you an original art person or a pre-fab decorator art person….as Designers, we opt for the original art. Anyone can buy a print or a copy. I’d rather fill a room with the emerging artist whose hand has touched the canvas for the same amount off money. No ‘matching required’. We work hard to scour what is out there to inspire our clients.
3. Economy. Always. As things boil around the world we are actually finding clients caring more about quality and what I like to call “Galanos Luxury”. Have you ever worn a Galanos Dress? The construction is impeccable. Nothing is overlooked. We have come out, thankfully, of the consumptive throw away culture over the past few decades with a renewed sense of obligation to be less voracious in our appetites and more refined in our tastes. It translates down the line to the products we find in our Trade Showrooms and Trade Shows around the globe. Less, but made with more. More care. More concern. More attention. More hands on.
Grateful for Sundays,